SK Marketing — Paid Media for Medspas & Clinics
HIPAA-Compliant Paid Media Specialist

Paid Media Built for Medspas & Medical Clinics

I help aesthetic practices and healthcare clinics grow with compliant, high-converting Google Ads and Meta campaigns — no guesswork, no compliance risk.

Scroll

Digital marketing done right for healthcare.

Hi, I'm Samantha Kazlauciunaite — a freelance digital marketer with 10+ years of experience specializing in paid media for medspas, aesthetic clinics, and medical practices.

What sets me apart: I understand HIPAA compliance deeply. I build campaigns that drive real patient leads while protecting your practice from costly violations that generic marketers overlook.

From Google Ads to Meta, every campaign I build is crafted around your practice's goals — and designed to convert.

10+
Years Experience
99%
Conversion Lift
200%
Lead Growth
HIPAA-Compliant by Default

Every campaign is built with privacy-first practices that healthcare businesses require.

  • No PHI in ad tracking or retargeting audiences
  • Compliant ad copy that meets platform health policies
  • Proper pixel and conversion setup to avoid data leaks
  • BAA-aware vendor and platform guidance
Specializing In
Medspas Dermatology Clinics Plastic Surgery Dental & Orthodontics Physical Therapy Mental Health & Therapy Walk-In & Urgent Care Functional Medicine Wellness Clinics

Everything your practice needs to grow.

📱

Meta Advertising

Facebook & Instagram campaigns designed for aesthetic services — reaching your ideal patients in your local market.

  • Audience research & targeting
  • Ad creative strategy & copy
  • HIPAA-compliant campaign setup
  • Campaign monitoring & optimization
  • Monthly performance reporting
➕ Add-On Available
Creative Production

Don't have ad-ready assets? I'll produce scroll-stopping static graphics, carousel cards, and ad copy sets tailored to your services and brand.

From $300 / creative set
📊

Full-Service Growth

A comprehensive paid media strategy combining Google and Meta to maximize patient acquisition across channels.

  • Multi-channel campaign strategy
  • Google Ads + Meta management
  • Funnel & landing page recommendations
  • Competitive market analysis
  • Bi-weekly strategy calls

Simple pricing. Serious results.

All plans include HIPAA-compliant setup. Ad spend billed separately.

Starter
Google Ads or Meta
$750
/month
One channel. Great for practices new to paid media looking to test and grow.

  • 1 ad platform (Google or Meta)
  • Up to 2 active campaigns
  • HIPAA-compliant setup
  • Monthly performance report
  • Email support
Premium
Full-Service Partner
$2,200
/month
Comprehensive management with deep strategy, creative, and analytics for multi-location or scaling practices.

  • Google Ads + Meta Ads
  • Unlimited campaigns
  • Full HIPAA compliance review
  • Weekly performance reporting
  • Ad copy + creative production
  • Bi-weekly strategy calls
  • Landing page audit & CRO

Not sure which plan is right? Let's talk through your practice's goals and I'll recommend the right fit — no pressure.

Book a Free Consultation

How we go from zero to converting campaigns.

01

Discovery

We deep-dive into your practice — goals, services, target patients, and current marketing. I'll walk you through a detailed onboarding questionnaire to make sure nothing is missed.

02

Research & Strategy

Competitor analysis, keyword research, audience mapping, and compliance review. I build a paid media strategy tailored to your market and budget — before spending a dollar.

03

Campaign Build

Full campaign setup including ad copy, targeting, pixel/conversion tracking, and HIPAA compliance checks. Everything is documented and shared before going live.

04

Launch & Monitor

Campaigns go live with careful monitoring during the critical learning phase. I watch performance daily and step in quickly when adjustments are needed.

05

Reporting

Regular, plain-English reports that show you exactly what's working — leads, cost per lead, ROAS, and actionable next steps. No jargon, no fluff.

06

Optimize & Scale

Continuous testing and refinement — ad copy, bids, audiences, and creative — to improve results over time and grow your practice month over month.

Proven results across healthcare & clinics.

Dermatology Clinic — Google Ads

New clinic builds its patient base from the ground up

Challenge: Newly opened dermatology clinic with no digital presence, struggling to attract new patients in a competitive market.

Solution: Google Search & Display strategy with tightly themed ad groups, location-based targeting, and call + form conversion tracking.

99%+
Conversion
increase YoY
42%
Reduction in
cost per lead
8.3x
Return on
ad spend
Veterinary Clinic — Google Ads

Regional clinic group triples monthly lead volume

Challenge: Multi-location clinic struggling to expand its patient base and stand out in a competitive local market.

Solution: Search, Display & PMax campaigns built per location with call, appointment, and form conversion tracking across all sites.

200%+
Increase in
monthly leads
$18
Average cost
per lead
4.7%
Click-through
rate achieved
Vascular Clinic — Google Ads & Meta

Multi-physician practice grows from launch to full-scale dual-channel lead generation

Challenge: A multi-physician specialty medical practice needed to build brand awareness and generate a consistent flow of patient inquiries across several service lines — in competitive local and regional markets.

Solution: Built and managed a full dual-channel paid media strategy from the ground up — Google Search & PMax campaigns per service line with dedicated landing pages, plus Meta traffic and lead campaigns with interest-based and lookalike audiences. Creatives refreshed bi-monthly with physician-approved messaging. Conversion tracking continuously optimized across both platforms over a 3+ year engagement.

83%
Reduction in Google
cost per conversion over 3 years
6,800+
Total Google conversions
generated
4.2%
Average Google
conversion rate
700+
Appointments scheduled
via Meta campaigns
93%
Reduction in Meta
CPM over account lifetime
12M+
Total Meta impressions
delivered

A freelance specialist vs. a big agency.
Here's the difference.

Agencies juggle dozens of clients. I don't. When you work with me, you get a dedicated partner who knows your practice inside and out — and treats your budget like it's my own.

🎯

Undivided Attention

You're not passed off to a junior account manager. I personally handle every campaign, every optimization, and every report — so nothing falls through the cracks.

Faster Troubleshooting

When something breaks or performance dips, I act immediately — no approval chains, no waiting on a team. Issues get resolved in hours, not days.

💛

Genuine Care, Without the Overhead

You get agency-level expertise and attention to detail at a fraction of the cost — because you're not paying for office space, account directors, or layers of markup.

🤝

A Long-Term Partnership

My goal isn't to run campaigns and send invoices. It's to help your practice grow sustainably. Your success is my success — this is a two-way relationship built on trust.

🔒

Built-In HIPAA Expertise

Most agencies don't specialize in healthcare compliance. I do. Every campaign is built with HIPAA guardrails from day one — so you can focus on patients, not liability.

📋

Full Transparency

No black-box reporting. You'll always know exactly where your budget is going, what's working, and what the plan is next — in plain English, every time.

Ready to grow your practice?

Let's talk about your goals. I offer a free 30-minute consultation for new practices — no commitment required.